José Jalapeños  made a big move in 2021 to a location in Columbia's booming Southwest corner, and they needed to make a big splash to  show customers  that they are now bigger and better than ever.   We set to work creating a song that would stick in everyone's mind, based on a popular chant at international soccer games.  The visuals focused on José's great food, new patio, and fiesta-like atmosphere.   Customers said, "Olé!" and showed up in force. Plus, their delivery business took a big jump.